Based on the results of the research, as well as a benchmark of current competitors and inspiring applications, we discovered we’d have to refresh the brand to make it more mature and self-explanatory, and that we’d have to redesign all areas of the application. We were also tasked with applying the new visual system to the Wabi website.
We created a new brand that perfectly balances the two contrasts of the Wabi service, the digital offering with a human touch, with a series of textures and graphic elements allowing for visually rich applications and communications.
The new brand elements complemented the mobile application as the core of the Wabi service. We took full advantage of our digital expertise in order to revolutionise not only the visual design, but also the flows and processes that form the Wabi user experience.