Strategic partner building world-class, high-growth brands and products

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Welcome to Erretres, a Madrid-based branding agency partnering with companies, entrepreneurs, and cultural organizations to design brand strategies, design systems, digital products, and business transformation solutions. Our work drives clarity, connection, and growth for organizations shaping the future of their industries.

Understand the problem

We begin by understanding the context, uncovering insights that connect business objectives with real human needs.

Create the solution

We translate those insights into strategies, brands, and digital experiences designed to create long-term value.

Implement the system

Our solutions adapt over time, ensuring consistency, scalability, and continuous evolution.

Scaling e-commerce for a new generation of fashion consumers

See Project

Featured Projects

Grenergy

Strategy

Branding

Digital products

Implementation

Playtomic

Strategy

Branding

Digital products

Implementation

Zena

Strategy

Branding

Digital products

Blue Banana

Digital products

Civitatis

Implementation

Branding

Visa

Digital products

Implementation

Seedtag

Strategy

Branding

Ulity

Digital products

Implementation

Contact us for inquiries, collaborations, or just to say hello.

New project inquiry

newbusiness@erretres.com

General and press request

info@erretres.com

Jobs inquiry

jobs@erretres.com

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How we work

At Erretres, we’ve developed a unique methodology that merges the structure of waterfall with the flexibility of agile, enabling us to deliver exceptional branding and digital projects.

Our methodology draws inspiration from our founder Pablo Rubio’s book, Digital Branding, published in Japan in 2022.

Rediscover

This first phase helps us understand the challenge by questioning it from our triple perspective. We arrive at insights that open up creative and strategic possibilities.

Key activities:

Market analysis

User research

Stakeholder insights

Competitive landscape

Future trends

Reimagine

This second phase involves combining our strategic, branding, and digital perspectives to co-design the most appropriate response to the challenge at hand.

Key activities:

Stratregy platforms

Brand architecture

Visual identity

Verbal identity

UX/UI Design

Rebuild

This final phase allows us to construct a system and set guidelines for the continued use and deployment of the solution.

Key activities:

Design systems

Brand guidelines

Creative direction

Implementation

Activation

Where we make a difference

We have deep expertise across sectors that demand excellence.

Technology

Startups face a world of constant change. We design brands and products that give them clarity, credibility, and the foundation to scale with impact.

Sport

We create experiences as refined as the brands we represent. By blending storytelling with strategy, we help luxury brands connect with audiences who value both sophistication and authenticity.

Fashion

From runway to wardrobe, fashion is a form of identity. We design brands and systems that help style become self-expression, bridging craft and culture.

Energy

From renewables to infrastructure, energy is the heartbeat of progress. We craft brands, systems, and narratives that give companies clarity, credibility, and the power to lead transformation.

Media & Entertainment

From TV to streaming, and from live experiences to digital platforms, media and entertainment are evolving fast. We create brands and ecosystems that keep audiences engaged, trusted, and inspired in an era of limitless choice.