Energy

We partner with energy companies to shape brands and digital experiences that power the future. Through strategic design, we help them define their identity, communicate their commitment to sustainability, and create seamless user experiences that support the shift toward cleaner, more efficient energy solutions.

Industry / Energy

Our visions for energy

Shaping a sustainable future. The energy sector is at the core of global transformation, requiring brands that not only innovate but also connect with people. As the industry evolves towards cleaner and more efficient solutions, it must communicate its impact clearly and build trust through transparency and meaningful engagement.

Trends

Renewable innovation accelerates as the shift to cleaner energy sources drives new technologies and smarter infrastructures.

Energy storage breakthroughs reshape the industry, making renewable power more reliable and accessible.

Decentralized energy systems gain traction, empowering consumers with greater control over production and consumption.

Smart grids and AI-driven optimization enhance efficiency, reducing waste and improving sustainability in energy distribution.

Digital products and services live in people’s pockets. Brands can leverage this by incorporating a personal tone.

Learnings

At Erretres, we have collaborated with energy companies to shape brands that drive sustainability and innovation. Through this journey, we have gained valuable insights into the industry, its challenges, and the evolving expectations of businesses and consumers. Below, we highlight our key learnings.

Our expertise
in Energy

Grenergy

Powering What’s Next:
The Branding Behind Grenergy’s Growth

Total Energies

Repositioning a Global Energy Leader in the Spanish Market

Viesgo

A New Identity for a New Era in Spanish Energy

Grenergy

Powering What’s Next:
The Branding Behind Grenergy’s Growth

Total Energies

Repositioning a Global Energy Leader in the Spanish Market

Viesgo

A New Identity for a New Era in Spanish Energy

Grenergy

Powering What’s Next:
The Branding Behind Grenergy’s Growth

Total Energies

Repositioning a Global Energy Leader in the Spanish Market

Viesgo

A New Identity for a New Era in Spanish Energy

Building energy brands for a new era

The energy industry is rapidly evolving, requiring brands that can balance heritage with innovation. Companies undergoing major transitions must redefine their identity while maintaining trust and credibility.

When Viesgo emerged from the sale of E.ON’s Spanish assets, it needed more than just a new name—it required a clear and compelling identity that reflected both its past and its future. Erretres developed a complete brand strategy, selecting the name Viesgo to honor its origins while positioning it as a modern and independent energy provider. The visual identity, inspired by light and connectivity, ensured that Viesgo remained both recognizable and forward-thinking in a competitive market.

Similarly, TotalEnergies required a strategic repositioning after acquiring EDP’s Spanish assets. Erretres crafted a brand narrative and communication strategy that focused on accessibility, sustainability, and human connection. Through a distinct brand voice and key messaging, we helped shift perceptions and solidify TotalEnergies’ position as a trusted leader in Spain’s energy sector.

A global impact

As the world transitions toward cleaner, more efficient energy solutions, companies must communicate their vision in a way that is both aspirational and tangible. A strong brand and digital presence are essential for positioning renewable energy pioneers as leaders in the global market.

Grenergy, a fast-growing renewable energy company, needed a brand identity that reflected its commitment to sustainability and innovation. Erretres developed a visual and strategic identity that merges technology with nature, creating a dynamic, modular system that represents the interplay between renewable resources and cutting-edge energy solutions. This new identity reinforces Grenergy’s leadership in solar and wind energy, helping it stand out in an increasingly competitive sector.

Beyond individual projects, Erretres has partnered with one of Spain’s largest energy companies to implement a nationwide brand strategy. Our collaboration includes ensuring brand consistency across service stations, fuel brands, and customer interactions, as well as supporting internal initiatives such as the Autonomous Plant Plan, which focuses on AI-driven automation and digital transformation.

Redefining the future of the energy industry

The shift toward sustainable and responsible energy is reshaping the industry, requiring brands to align with new regulations, public expectations, and technological advancements. To remain relevant, organizations must evolve their messaging and identity to reflect this transformation.

At Erretres, we see the energy industry as more than just power grids and fuel sources—it’s about people, progress, and the planet. Our approach is rooted in sustainability, ensuring that every energy brand we build supports a greener, more responsible future. We prioritize human-centered design, creating brands that connect meaningfully with their audiences through clarity, empathy, and accessibility.

With a focus on strategic innovation, we help energy companies navigate transitions—whether through rebranding, digital transformation, or new market positioning.

Through seamless brand integration, we ensure that every touchpoint, from visual identity to customer experience, reflects the brand’s vision and values.