4AM

Establishing a new design studio concept for EY

Client

4AM

Industry

Finance

4AM is a venture created by EY to connect large corporations with startups and drive new business opportunities. To succeed, it needed a brand that spoke directly to both worlds and made its value clear from day one.

The strategy

We worked with their team to define its market positioning, “Impact Beyond Innovation,” and created a visual identity that draws the idea of time and change. The logo references clock hands, while the design system uses evolving forms that adapt across different formats. The goal was to communicate that 4AM is the partner that helps businesses navigate the critical hours of transformation.

The solution

With a clear and compelling identity, 4AM has successfully entered the market as a credible intermediary. The brand allows EY to speak a new language, facilitating meaningful connections between corporations and startups and driving tangible business growth.

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