Amas

Blending two seas into one culinary identity

Client

Amas

Industry

Gastronomy

Amas was conceived to bring Japanese cuisine to Calpe through a concept that connects the Levante coast with Japan. In collaboration with chef Diego Laso, we defined The Fusion of the Seas as the foundation for the brand, a story of two cultures united by their respect for nature, craft, and detail.

9.1/10

On the Fork

4.8/5

Google Reviews

The strategy

Inspired by the Amas, the Japanese women divers who embody courage and mastery, we created a brand that captures their spirit through both strategy and form. The identity blends cultural storytelling with a refined visual language, balancing Mediterranean light with Japanese restraint to create a brand that feels authentic, contemporary, and rooted in place.

The solution

Since its launch, Amas has established itself as a landmark culinary destination. The seamless connection between the strategic narrative, the refined design, and the gastronomic experience has created a brand that is as distinctive as it is successful, earning high acclaim from both critics and diners.

What they say about us

“Erretres is made up of extraordinary people doing extraordinary work, and the results speak for themselves. The figures from our launch exceeded all expectations.”

Giorgio Ascolese

Propietario y CEO, Amas

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