Autocasión

Leveraging AI for the pain-free purchasing of used cars

Client

Autocasión

Industry

Mobility

Autocasión is a leading vehicle classifieds platform in Spain, where buyers and sellers meet in a highly competitive market. Its challenge was to unify multiple formats and categories so users could browse, compare, and transact with confidence across car models and features.

+20 years

One of Spain’s most visited automotive portals

The strategy

We centered on balancing modular flexibility with a rigorous UI structure. The approach prioritised intuitive user flows that leverage data to help buyers move from browsing to transacting with confidence. By refining the search and filter logic, we transformed a complex inventory into a navigable, personalized experience that caters to both casual explorers and high-intent buyers.

The solution

We delivered a redesigned digital platform that is significantly more organized, reliable, and user-centric. The new architecture not only improves the connection between sellers and buyers but also provides Autocasión with a stable, scalable foundation to integrate future AI-driven features and maintain its market dominance.

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