Banco Pichincha

Overhauling the identity of Ecuador's largest bank

Client

Banco Pichincha

Industry

Finance

Banco Pichincha is Ecuador’s largest private bank, with over 112 years of history and international presence. Its legacy brand, rooted in tradition, needed adaptability to speak clearly across its many markets. We created a new identity to carry Pichincha into a new era of growth and relevance.

Top 100

World’s fastest-growing companies in
sustainable growth

The strategy

We focused on inclusivity and development. The strategy involved simplifying the historic monogram for high performance in digital environments while building a visual system that could flex across different regional markets. We created a comprehensive set of guidelines to ensure that as the bank grew, the brand remained a symbol of stability and modern progress.

The solution

The new identity successfully bridges Banco Pichincha’s heritage with its future. It provides the bank with a clearer, more adaptable visual language that reinforces its leadership in Ecuador and allows for seamless expansion across international financial markets.

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