BBVA

Bringing motion and a new sonic dimension to the identity of a global bank

Client

BBVA

Industry

Banking

BBVA asked us to develop a motion language capable of bringing its visual identity into the app and its key communication assets. The challenge was to give the brand a distinctive and recognisable way of moving, while exploring in parallel how that identity could also extend into sound.

The solution

We started from the “Blossom” concept to bring the identity to life and build a distinctive motion grammar for BBVA. From it emerged a fluid, upward-moving language that shapes a modular system, defining everything from the rhythm and curves of each movement to the way animations and elements interact with one another. This allows the same logic to work across everything from app microinteractions and the logo to social media, Stories and advertising.

We also extended the concept into sound, exploring how the same idea could find an expression beyond the visual. We developed an audio branding proposal that expands BBVA’s identity and introduces a new way of recognising the brand through sound.

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