Grenergy
Powering What’s Next: The Branding Behind Grenergy’s Growth
Brief
To continue transforming the energy paradigm, we must first transform ourselves. That was the premise with which Grenergy approached Erretres to develop a new brand that represents their evolving reality: they are dominating the green revolution through their leadership in green energy storage, making renewable energy available anytime, anywhere. Their rapid global growth has positioned them as a key player in the energy sector, and they were in need of a brand that truly reflected their vision.
Strategy
After an intensive and collaborative research process, we gained a deep understanding of the company’s present and ambitions. We were inspired by the powerful concept of chlorophyll, the pigment that enables plants and algae to transform solar energy to fuel life on our planet: just like Grenergy. Beyond sustainability, we also highlighted the company’s unstoppable and limitless character of continuous innovation, emphasising the nonstop energy flow that Grenergy provides through its advanced battery storage system. This spirit is captured in the brand idea of “Green Must Go On” and the tagline “On and On”.
Strategy
Visual Concept
The visual language of the new Grenergy identity is inspired by the strategic concept revolving around chlorophyll, specifically the cells containing this green pigment so key to natural energy. The concept of these cells also ties in with the reality of the company’s activities, which range from solar cells for generating power to battery cells for long-term energy storage. Every aspect of the identity is born of combination of these cells with the green energy at the centre of the brand platform.
Logo
At the centre of the new Grenergy wordmark are four cells taken from the brand’s concept. These can be static or dynamic, charging and pulsing with energy in a way which mimics the battery technology powering the company’s offer. The logo can therefore be used on products as a status indicator, giving a unique usefulness to an otherwise solid wordmark, a solidity fit for an industry leader.
Visual System
The cells of the visual language sit at the core of the graphic system, with fine lines and blocks of content building a fresh visual system. The brand’s colour palette is inspired by Grenergy’s green credentials and the brand’s key spaces, from the natural landscapes in which they work to the impressive architecture of their offices. A modern yet approachable typeface sits at the heart of the brand’s messaging, with special type treatment within the system of cells in order to deliver key messages with the impact and energy that the brand deserves.
Visual Elements
Moving away from the illustrations of the previous identity, the new brand places photography front and centre, proudly displaying a variety of Grenergy’s grand projects in sweeping landscapes. For more technical uses, we simplified and unified the style of simple iconography and more complex illustrations for a coherency and elevated design language across the brand’s touchpoints. We also introduced simple, single-colour 3D models for special use cases, such as the introduction of new hardware and high-impact messaging.
Design System
All of the brand’s new elements come together to form a coherent, modern, and category-leading identity which aligns with Grenergy’s new brand platform and next stage of growth. The tools that the design system include allow for ease of application across existing touchpoints, new materials, and future projects that the company is currently working on.
Applications
For this first phase of implementation, we worked on a wide array of applications to launch the new Grenergy brand in early 2025. These introduce the vast array of visual elements from the design system and range from materials for a relaunch campaign to exclusive internal merchandise for Grenergy’s team members across the world.
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As a strategic brand, design, and digital consultancy, at Erretres we’ve developed international projects for sectors such as media, sports, tech, startups, tourism, travel, fashion, gastronomy, real estate, and hospitality.
