KNX
Communication strategy and positioning for KNX, the leading company in energy efficiency technology.
CAPABILITIES
Positioning
Communication Strategy
Visual Applications
KNX is the European leader in energy efficiency, with their technology applied to both smart homes and smart buildings. They strive to build a safer and more sustainable society through the seamless automation of interconnected systems and the Internet of Things (IoT).
At Erretres, we have worked with KNX closely to guide the company’s positioning and develop tangible and relevant activation strategies, all in order to communicate their leading work to both professional audiences and end users alike.
We developed brand, communication, and digital initiatives to promote the use of energy-saving technology based on the advantages in terms of sustainability, comfort, and security offered by their IoTech universe of products and services. For example, we organised the unveiling of the latest advances in IoT technology via the KNX IoTech Keynote, and then coordinated a hackathon to incentivise startups to use KNX technology within their smart home solutions in order to have a tangible positive impact on the planet.
KNX’s technology underpins the products and services of some of Europe’s most important tech companies, including ABB, Gira, Hager, LG, Schneider Electric, Siemens, Simon, Zennio, and more.