Movistar

Renewing the visual language to shape a brand in motion

Client

Movistar+

Industry

Media

A leading name in Spain’s audiovisual industry, Movistar+ brings together films, series, sports and an extensive portfolio of channels in one place. The challenge was to create a distinctive experience that could unite this breadth of content under one identity, while relaunching the platform and introducing a new, more seamless way to access entertainment.

The solution

Together with Sopa, Plenty and the Movistar+ team, we took on the implementation of the brand’s new visual language. Our role was to translate the concept into a graphic system capable of unfolding consistently across channels, formats and assets. The + sign becomes the system’s organising principle: a living, versatile element that introduces the identity, adapts to each piece of content and creates continuity across every expression of the brand.

Ready to make an impact?

Let's define your project together

Let's contact