The Mediapro Studio
Consolidating a visual identity system for the Spanish leader in cinema and TV production.
A visual universe inspired by the golden age of cinema
BRIEF
The Mediapro Studio is Spain’s premier production company, boasting 25 years working across 56 international offices. They are a household name in the country, with award-winning productions created for clients such as Netflix, Disney, Movistar, and HBO. They approached Erretres to consolidate their visual identity with a new design system and animation language. We also developed the concept and identity for Live 2023, their annual summit.
CONCEPT
The solid three lines of The Mediapro Studio’s logo transported us back to the golden age of cinema and the linear compositions of cinema marquees. This became the base of our concept: a series of horizontal lines born from the logo which then opened and expanded to hold media, messages, and a whole world of content.
VISUAL ELEMENTS
The Mediapro Studio already owned the use of certain graphic elements: the colour red, a sans-serif typeface, and dark backgrounds, to name a few. We elevated these elements in order to revitalise the brand and create a coherent graphic system for use across touchpoints, from printed display media to on-air graphics.
LOGO ANIMATION
For a production company, their logo animation is one of the most important and wide-reaching elements of their identity. We reimagined The Mediapro Studio’s logo animation to create visual impact, recognisibility, and coherence with the brand’s new graphic system: all this in just six seconds.
APPLICATIONS
Aside from the logo animation, the new graphic system and visual elements were then also expressed through a series of branded applications. These ranged from the more mundane and practical; such as branded merchandise and signage, to the more high-impact and public-facing applications, such as posters and billboards.
EVENT
The Mediapro Studio’s annual summit is their biggest event of the year, bringing together creatives from across the globe to share ideas and discover what’s next. We created a whole concept for Live 2023 based on “Crear es Creer”, meaning “Creating is Believing”. The identity revolves around a play on the similarity of these two words in Spanish, which —combined with the red dot representing media transmission— come together to form a striking typographic identity.
EVENT APPLICATIONS
With the multiple-day event taking place across various venues in Madrid, we built out the Live 2023 identity for a series of touchpoints. Again, these ranged from practical wayfinding to more interactive and playful applications, all chosen based on the concept of “Creating is Believing”.
