The strategy aimed to build a bridge between past and future: celebrating a legendary legacy rooted in pioneering technology that helped position the company as the industry leader it is today. At the same time, we wanted to avoid a nostalgic approach and instead create a sense of forward momentum. Because there is no greater tribute than continuing to improve what has already been built.
A modernised identity inspired by our brand idea (in Spanish “Vamos a más”) and by the company’s most distinctive service asset: cavitation.
That collision between bubbles became the transversal inspiration behind the new identity system, bringing a unique character to different brand elements — from the symbol and pictograms to layouts — all deeply connected to the essence of the brand.
A vibrant colour palette combines the elegance of greyscale tones with the strength of the corporate yellow.
The typographic system reflects a balance between a human, approachable character and a more professional, technical side. By combining humanist geometric typefaces with monospaced fonts of a more technical nature, the identity creates a dialogue between both worlds.
An identity designed to help the brand face future challenges and continue expanding its ambition.
