Zena

Redesign the digital platform and brand to build a scalable system for all type of users. The goal: go beyond simple transactions to deliver a personalized, intelligent experience aligned with Zena’s innovative spirit.

We created a new brand for Zena that embodies its role as a supportive partner to all kinds of users in their projects, acting as another teammate. At the heart of the platform is Zena AI, a conversational artificial intelligence designed to guide and assist users. From the chat interface and its controls to its seamless integration throughout the journey, the AI provides real time help, personalizes the experience, and anticipates user needs, making every interaction natural, intuitive, and fluid.

Zena is a transparent brand, like a clear crystal placed over an infinite colour wheel—open, adaptable, and reflective of its surroundings. The wide variety represents the diversity of entrepreneurs and the ever-changing, dynamic nature of project-based work. Soft gradients symbolise smooth flow, flexibility, and progress, while a multifaceted layer weaves through the visuals to unify the identity and reinforce the brand’s core concept.