Standing out in a crowded market
For startups that have a lot of competitors in their space, making themselves stand out is a big challenge. Here, strategic design expressed via a strong brand, digital product design, and communication strategies can enable them to set themselves apart in a unique way and leave a memorable impression.
Quantum Energy Squares was looking to enter the vegan food niche in the US: a pretty competitive market. With our help to build a strategic positioning and accompanying visual identity, the brand was able to make an impact across all touchpoints, from digital to packaging itself.
For Qustodio, a parental control app, our project reimagined their values and proposition that connects with their audience, helping them to shine amongst other apps that offer similar services.
A solution that addresses a real-world problem
When entrepreneurs take up a venture to build a new business from scratch, they do so to right some wrong in the world. By having that brand exemplify that mission, the businesses can attract clients, investors, and the talent that they are looking for.
This is a big challenge that entrepreneurs tackle early on itself with their business plan, product development etc. However, branding and visual identity can enable them to communicate their unique proposition in a more impactful manner.
Moreover, sometimes the branding in itself becomes a differentiating factor to set themselves apart and leave a memorable impression.
Returnly was founded to improve the online shopping experience by making the returns and refunds process quicker and seamless. Our project gave the visual and verbal identity the startup required to exhibit this proposition and attract clients. Furthermore, a year after the execution of the rebranding project, they were capable of selling the business for a considerable amount of money.
For Bnext, an internet banking platform looking to offer people more control of their finances, we positioned its business around a set of core values that are vital for delivering on the brand’s promise.
A promising brand that has potential
We often find that an industry a startup is looking to enter already has some established brands within it. In such cases, competing directly with these brands can be difficult. However, with a brand identity that positions a startup as the one to look out for or the next big thing, it can enable them to build an audience.
Our project for Bkool worked with the brand idea of a collective spirit of indoor cycling which helped them form a community. The renewed identity and digital product helped to position the brand as one with a lot of promise within the industry and become relevant.