How to scale up a startup with agile branding and product design.

Industry / Startups

Our visions for Startups in 2022

Strategic design is a reliable foundation for startups to build upon. Making the right first impression is still important, both for people and for brands, and it is more so than ever thanks to the rise in the number of new players in almost every industry. Times are as challenging as they are exciting for entrepreneurs looking to make a splash with their new business. A considered identity, service, and communications can create a great experience to add personality, consistency, and purpose that investors, talents, and target audience can believe in.

Standing out in a crowded market

For startups that have a lot of competitors in their space, making themselves stand out is a big challenge. Here, strategic design expressed via a strong brand, digital product design, and communication strategies can enable them to set themselves apart in a unique way and leave a memorable impression.

Quantum Energy Squares was looking to enter the vegan food niche in the US: a pretty competitive market. With our help to build a strategic positioning and accompanying visual identity, the brand was able to make an impact across all touchpoints, from digital to packaging itself.

For Qustodio, a parental control app, our project reimagined their values and proposition that connects with their audience, helping them to shine amongst other apps that offer similar services.

A solution that addresses a real-world problem

When entrepreneurs take up a venture to build a new business from scratch, they do so to right some wrong in the world. By having that brand exemplify that mission, the businesses can attract clients, investors, and the talent that they are looking for.
This is a big challenge that entrepreneurs tackle early on itself with their business plan, product development etc. However, branding and visual identity can enable them to communicate their unique proposition in a more impactful manner.
Moreover, sometimes the branding in itself becomes a differentiating factor to set themselves apart and leave a memorable impression.

Returnly was founded to improve the online shopping experience by making the returns and refunds process quicker and seamless. Our project gave the visual and verbal identity the startup required to exhibit this proposition and attract clients. Furthermore, a year after the execution of the rebranding project, they were capable of selling the business for a considerable amount of money.

For Bnext, an internet banking platform looking to offer people more control of their finances, we positioned its business around a set of core values that are vital for delivering on the brand’s promise.

A promising brand that has potential

We often find that an industry a startup is looking to enter already has some established brands within it. In such cases, competing directly with these brands can be difficult. However, with a brand identity that positions a startup as the one to look out for or the next big thing, it can enable them to build an audience.

Our project for Bkool worked with the brand idea of a collective spirit of indoor cycling which helped them form a community. The renewed identity and digital product helped to position the brand as one with a lot of promise within the industry and become relevant.

Trends of 2021

A new wave of bio tech startups rises due to the deeper consciousness related to health and wellbeing.

Location is not as importante as it used to be for startups to be founded and funded.

Software and technology on the agriculture industry looks like a new niche to be develop towards a more sustainable society.

Branding can be a reliable foundation for Startups to build upon.

Learnings

Customer loyalty is dropping in recent times and it could mean an opportunity for budding businesses to make a statement. It has never been more important for these new businesses to build their identity and recognition through a strong brand and product. Some of the ways a well-constructed experience can help are: