We got inspired by the work of the writer Gabriel García Márquez, the ‘master of magical realism’, and a cornerstone of Spanish culture. The brand’s name is based on Marquez’s novel “Cien Años de Soledad”, and one of its main characters and family: Aureliano Buendía. Aureliano represents the creative genius, as the character created by García Márquez is born and grows with strange capacities, such as predicting the future or telepathy.
The “nacimiento” (birth) creative concept developed for Buendía Estudios is based on the name, as Buendía is a way of greeting a new day. It refers to the productive strength and the promise of new ideas when the sun rises, ideas that will conquer the world.