The strategy
We are moving beyond the initial domain-based architecture towards a clearer, more efficient system centred on the brand. We are building a unified identity based on a simple idea: paths that evoke a journey, accompanied by a distinctive colour that reinforces brand recognition. This system is expressed through a dual approach to look and feel: on the one hand, high-quality content with a style reminiscent of editorial design—carefully curated photography, good design and inspirational pieces—; on the other, a more transactional web environment where the brand’s presence, through the paths, generates trust and recognition.
