HMY

Communicating the expertise of the global leader in retail spaces

Client

HMY

Industry

Mobility

HMY is one of the most important players in the retail world, leading project execution with operations in more than 160 countries. Despite their global presence, their brand and digital presence did not reflect the scale of its services and the diversity of sectors they operate in.

160+ countries

Global presence

The strategy

Our approach was to create a unified strategic framework that could articulate the full breadth of HMY’s global capabilities. We moved away from a fragmented service-based message to a “Global Partner” narrative. This involved a complete overhaul of their visual identity and the development of a digital platform designed to showcase complex, large-scale projects to an international B2B audience.

The solution

The new brand and platform now provide HMY with the sophisticated tools required to reinforce its leadership. By clarifying its value proposition and service range, HMY can now communicate effectively across borders, ensuring that its digital presence is as robust and professional as its physical retail executions.

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