Through comprehensive research, analysis, and a brand audit, we detected key sector trends and insights. Competitors were expressing a global approach through local development, end-to-end solutions, and positioning themselves as project partners rather than mere providers. Their customers, the retail brands, demand a high level of curation within their spaces and innovative solutions that connect with audiences. Finally, consumers and society in general seek retail environments which respond to their needs, provide convenience and comfort, facilitate interaction, and present tangible action regarding sustainability.
Merging market demands with HMY’s strengths, we developed a brand strategy based on the idea of “building life into spaces”, an expression of the concept of a joyous space which cares for people, the planet, and the connections between brands and their audiences. A space to interact and not only share products and services, but also a brand’s purpose.