Movistar+
Implement a brand new visual identity of Spain’s biggest paid TV provider for an array of varied touchpoints and media.
Implementing Movistar+ new premium positioning across different touchpoints.
Movistar+ is the paid TV offering from Movistar, which is a telco owned by Telefónica, a multinational communications company based in Madrid.
We worked in the implementation of a new brand in different touch points based in the positioning and branding developed by Madrid based Sopa agency. Motion graphics were made in collaboration with Argentinian agency Plenty.
The new brand elements expands in a refreshed graphic system which places emphasis on the expansion, transformation, and movement of the “+” symbol.
This was all then applied to the complex array of different applications and touch points.
