Nissan

Nissan is Japanese a car company with almost 100 years of history. They are a leader in car manufacturing, being the first company amongst their competitors to launch an Electric Vehicle. In 2022, with the release of their new model Ariya, Nissan got in touch with Erretres for a project involving research, analysis, strategy, definition, and activation. Their goal was to express their new positioning from the brand’s perspective rather than a product perspective, a transition from a House of Brands to a Branded House.

We began by conducting an exhaustive brand and competitor analysis, helping us to define a new positioning, storytelling, and a series of different communication territories. Once we landed on these territories, we moved on to the implementation phase: defining key messaging, visual imaginary, and tactical actions to communicate Nissan’s new Ariya EV.