Playtomic

Crafting and growing a social ecosystem for racket players

Client

Playtomic

Industry

Sports

Playtomic became Europe’s first sports unicorn, but its positioning as a booking platform didn’t reflect its true ambition or potential. We partnered with the startup to transform its service into a living community: a space where players could connect, discover new experiences, fuel their passion for racket sports… and even find a date.

1B$

Evaluation after transformation

Global app for racket sports

The strategy

The new brand framework was inspired by chlorophyll, nature’s way of transforming energy and an element referencing both Grenergy’s activity and name. Their new visual identity brings this concept to life through a modular system of cells which scale from the logo up to the most complex touchpoints, allowing agile iteration and expansion of the brand to keep pace with the company’s accelerating success.

The solution

This design system is also present across a new consolidated global site, allowing for rapid adaptation to serve a growing list of markets and stakeholders.We continue to partner with Grenergy to build on the success of the global brand relaunch, from the continued implementation of their identity to developing new projects and initiatives.

A word from Director project

“The freedom to put forward and collaborate on new ideas allowed us push the brand further and properly position Playtomic in its rightful place as the leader of the sports tech sector. It was a joy to work and play with industry leaders and across all of our specialities.”

Ollie Briggs

Design Director

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