Seedtag

Positioning an adtech company for a new stage of global growth

Client

Seedtag

Industry

AI & Technology

Seedtag is the first company to put user privacy at the heart of advertising. Our collaboration began when the company grew beyond its startup stage and its business proposition needed a stronger foundation: a clear brand platform that could unify its message, align a growing team and pave the way for fundraising and international expansion. Since then, we have continued to evolve the brand, now driven by a combination of artificial intelligence and context to understand audiences without relying on individual tracking.

$200M

Raised after launch of new brand

The strategy

Our collaboration has propelled them to not just lead their sector, but to define it, rewriting the rules of advertising.

We created a fresh identity to bridge new touchpoints and platforms, allowing Seedtag to reach wider audiences without losing its core positioning. We also built a suite of digital tools, including a corporate website and a data visualization app for their in-house AI, Liz, to make the brand tangible and scalable.The shift towards Neuro-Contextual advertising challenged us to make an increasingly sophisticated technology proposition clearer without losing what had made Seedtag distinctive from the start. We redefined the brand platform to turn its technology into a distinctive, easy-to-understand idea that could extend across products, platforms and markets without becoming diluted. Privacy remains at the core, while the brand gains the range it needs to support a company now operating at a different scale.

The solution

Lenses become the visual principle of the new identity: a device that brings transparency and privacy together with a new way of seeing and interpreting context. This idea evolves into a richer, more expressive visual language, while recognisable elements of the brand, such as the logo, remain intact.

This evolution builds on a long-standing collaboration, through which we have already developed the new corporate website and digital tools such as the data visualisation for Liz, Seedtag’s proprietary AI. Together, these touchpoints have helped make the brand more tangible and scalable. We continue to support Seedtag as brand guardians, ensuring the identity evolves consistently as the company grows and maintaining a coherent experience across markets and channels.

What they say about us

“The project has allowed Seedtag to consolidate its leading position in contextual advertising.”

Jorge Poyatos

Co-founder of Seedtag

A word from Director project

“We’ve accompanied the Seedtag team throughout their various stages of growth, and it’s always been a pleasure to work with them and face new challenges along the way: from an early rework of their identity to ongoing brand guardianship as they continue to expand globally.”

Ollie Briggs

Erretres Design Director

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