In order to begin the process, we first had to understand the product, how Seedtag presents it, what their offering was, who uses it and why. We also had to develop a series of KPIs to define what we wanted to achieve with the new website.
Looking at the market, we needed to understand who else works in the contextual advertising space and why they were successful in order to project an image that would lead to a perception of Seedtag as better than the competition. Respected brands include whole sections dedicated to studies and data from their own research, displaying their findings and insights with a modern visual design to captivate their audience. There was, however, no brand that showcased both their technical process and pioneering creativity at the same time.