UDIT

Branding Europe's newest design university

Client

UDIT

Industry

Culture & Education

UDIT is one of the most important design schools in Madrid and is expanding its reach to become a European reference in design education. We needed to create a brand that reflected this ambition while staying true to its community of students and faculty.

1st

Private design university in Spain

The strategy

We anchored the brand strategy in the concept of “Saber crear” (Knowing how to create), a philosophy that bridges the gap between theoretical thought and technical practice. The visual identity was designed as an “open canvas,” allowing the student community to interact with and shape the brand, ensuring it remains a living, evolving entity.

The solution

We developed a comprehensive brand system and a digital platform that prioritizes student portfolios and clear academic pathways. This transformation has successfully positioned UDIT as a premier destination for design talent, providing the brand with the flexibility to scale internationally and the clarity to lead the sector.

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