Ulity

Co-creating a startup driving the future of mobility

Client

Ulity

Industry

Mobility

Ulity was launched by Santander to provide the technology powering the future of mobility. From car sharing to renting to MaaS platforms, the challenge was to design a digital platform to showcase the advanced technology and visualise complex functionalities clearly.

The strategy

We built the whole brand from the ground up. The name combines ‘utility’ and ‘mobility’, while the visual identity is inspired by the compass, a tool that aligns, orients, and propels us. The core of the project is the platform itself, designed to visually explain new mobility models while remaining adaptable across brands and markets.

The solution

Our partnership continued with the launch of the brand, communication strategies, and events. This process has given Ulity the clarity and consistency it needs to establish itself as a key enabler of the next era of mobility and as the beating heart of the technology that will power it.

What they say about us

“More than an agency, they’ve been a key partner: proactive, committed, and always one step ahead at every stage of the project.”

José David

Head of Marketing of Ulity

A word from the project director

“This project is testament to the team’s ability to build something amazing from the ground up. With the intersection of Santander’s business vision with our muscle in strategy and design, we created a timeless identity and, in doing so, launched the MaaS player to watch.”

Ollie Briggs

Design Director

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