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Ulity

:car 

Strategy, 

Naming, 

Branding 

For this project we crafted the whole spirit for the new B2B Mobility as a Service (MaaS) company from Santander Consumer Finance, from the naming, to the brand strategy, the visual identity and the website. Under the idea of ‘We go your way’ which is the strong statement on the ambition and purpose of Ulity, we have built a brand setting its direction to build the future of mobility with an extra of adaptability, flexibility or sustainability.

OVERVIEW

CHALLENGE

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