Yessing is a new sports fashion brand founded by NetEase, a leader company in the Chinese Internet market listed on the Nasdaq index. In addition, it is a pioneer in the development of applications, services and other technologies in the digital context.
The challenge for Erretres was to create an apparel brand for an active target who combines the sports with their everyday activities. The brand should transmit the values of ingenuity, freshness, intelligence, amusement, and simplicity.
Erretres created a modern and contemporary image which affords the internationalization of the brand. The strategy team realized a strategic check-up of the client’s brand platform aiming to strengthen it and to create a concept which was ultimately based on the freedom of movement. This concept was the starting point for the development of the visual identity.