Intuitive visualization of complex data or technologies
For any consulting project, quantitative and qualitative data both function as a foundation on which the project is built. It is thus important that this data be accessible and easy to read and understand. In the case of complex tech products, their workings and benefit need to be as clear as possible.
McKinsey & Company wanted to present its powerful AI tools for banking. Our digital product design distilled the complex mechanics of these products for better understanding, providing a data visualization design system to dynamically display important and relevant information.
Abstractness opens a door to creativity
To navigate the ever-changing complexities of the world and the market, it is important to establish a reference that can act as an umbrella term in multiple contexts. Having an abstract concept imbued in the brand and company culture helps a lot in bringing fresh perspectives and unlocking new opportunities. Creativity is not only confined to creative agencies.
NTT Data wanted to launch a new global design studio under a new brand. We developed the ‘Chazz’ brand as the expression of “when Chess met Jazz”, and which held the values of rigour, improvisation, order, and chaos represented by jazz and chess.
Exploration and learning as part of the process
The concepts of exploration and learning are ingrained within the world of consulting. Any strategy or recommendation made has a certain degree of uncertainty. The best consultants offer not only the path a business must take but also the approach needed to follow the path.
4AM is a venture by Ernst and Young that focuses on innovation. As innovation requires one to embrace change and novelty, the brand defined had the theme of exploration and clarity through integrated testing.