Industry / Consultancy
As the world embraces uncertainty as the “new normal”, will not only look for expertise from their consultants but also seek creativity and innovation to unlock and make the most of new opportunities.
Contingency planning and shared risks will become more prominent.
Remote consulting will continue to be widespread as businesses grow accustomed to it.
Digital adoption and transformation will still continue to be a priority.
Automation can take over some of the repetitive and time-consuming tasks.
Continued learning and training of the consultants as new markets and technologies emerge.
Small-to-medium consulting firms will look to adopt agile services to innovate quicker and compete with the bigger firms.
Businesses that thrive in this new age are the ones that have incorporated creativity into their company culture
For consultants, having a deep understanding of the businesses, industries, and contexts is as important as communicating their contributions to the key stakeholders of a business. Thus, to better transmit ideas and a vision, it is crucial to develop a graphic resource, a style, and an approach that elevates the message and captures the imagination.
Intuitive visualization of complex data or technologies
For any consulting project, quantitative and qualitative data both function as a foundation on which the project is built. It is thus important that this data be accessible and easy to read and understand. In the case of complex tech products, their workings and benefit need to be as clear as possible.
McKinsey & Company wanted to present its powerful AI tools for banking. Our digital product design distilled the complex mechanics of these products for better understanding, providing a data visualization design system to dynamically display important and relevant information.
Abstractness opens a door to creativity
To navigate the ever-changing complexities of the world and the market, it is important to establish a reference that can act as an umbrella term in multiple contexts. Having an abstract concept imbued in the brand and company culture helps a lot in bringing fresh perspectives and unlocking new opportunities. Creativity is not only confined to creative agencies.
NTT Data wanted to launch a new global design studio under a new brand. We developed the ‘Chazz’ brand as the expression of “when Chess met Jazz”, and which held the values of rigour, improvisation, order, and chaos represented by jazz and chess.
Exploration and learning as part of the process
The concepts of exploration and learning are ingrained within the world of consulting. Any strategy or recommendation made has a certain degree of uncertainty. The best consultants offer not only the path a business must take but also the approach needed to follow the path.
4AM is a venture by Ernst and Young that focuses on innovation. As innovation requires one to embrace change and novelty, the brand defined had the theme of exploration and clarity through integrated testing.
Data and new technologies are becoming seen in every industry. It is on the consultants to bring clarity to the seemingly difficult concepts.
Creativity is a skill demanded in every field. Businesses that thrive in this new age are the ones that have incorporated creativity into their company culture.
No strategy is foolproof. The planned strategy isn’t always the same as that which is realised. The best guidance a business can have is the methodology it needs to adopt in its effort to become successful.