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Fashion

The fashion industry is unleashing top tech capabilities to build smarter brands and to create enriched purchase experiences.

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Our visions for Fashion

Fashion, for the increasingly social and lifestyle conscious audience, has become a way for them to express themselves. Successful brands are now an extension of their audience’s identity. At Erretres, we have worked with a number of fashion brands across the globe, and over the course of the journey of defining each brand, we have gained insightful perspectives about the industry, the demographics and the context that informed the brands that we have built.

Trends

1

Rising shipping costs and shortages of many kinds adding new layers of complexity.

2

Luxury brands engaging more with domestic consumers.

3

Fashion leaders will unlock new ways of engaging with high-value younger cohorts through the metaverse.

4

Brands should test opportunities in technologies such as livestreaming and augmented reality try-on.

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Numbers don’t lie: A social-media savvy approach helps drive sales by increasing brand awareness through organic engagement.

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Learnings

For a fashion brand to establish a strong identity and foster a lasting relationship with its buyers, it has to live up to the industry’s current standards: Global, green, digital, coherent, detail-driven, and willing to revise its core pillars to adapt to the only constant variable: change. With the rise of gender-neutral clothing, plus-size inclusion and metaverse × pop culture crossovers, the game has changed for fashion brands. At Erretres, we have helped global retailers meet their clients’ expectations. Here are some of them:

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25% more people shop online in Europe compared to last year, yet 64% still return
items that were bought online.

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Our expertise
in Fashion

SIDO
imagen slider-0

Going global for
a Japanese slow
fashion brand.

Mango
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Launching Mango's
loyalty programme to
build customer fidelity.

Ecoalf
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Beyond storytelling
to sustainable
storydoing.

Yessing
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Creating a Chinese
comfy fashion brand
for NetEase.

SIDO
imagen slider-0

Going global for
a Japanese slow
fashion brand.

Mango
imagen slider-1

Launching Mango's
loyalty programme to
build customer fidelity.

Ecoalf
imagen slider-2

Beyond storytelling
to sustainable
storydoing.

Yessing
imagen slider-3

Creating a Chinese
comfy fashion brand
for NetEase.

SIDO
imagen slider-0

Going global for
a Japanese slow
fashion brand.

Mango
imagen slider-1

Launching Mango's
loyalty programme to
build customer fidelity.

Ecoalf
imagen slider-2

Beyond storytelling
to sustainable
storydoing.

Yessing
imagen slider-3

Creating a Chinese
comfy fashion brand
for NetEase.

A brand story that is seen across every touchpoint

Social-media savvy brands stay on their audience’s mind

A global identity because fashion knows no boundaries

A prime factor that differenciates a brand from its competitors is the unique narrative it is based on. Each content particle across brand channels should remind consumers of core values to generate consonance.

As the prevalence of social media rises, so does the role it plays in informing people’s tastes and views. Designing for relevant brand perception through these channels is key.

Fashion trends are influenced by various cultures. Brands that want to grow and reach a wider audience should aim to place themselves on a broader international stage and try to capture the contemporary zeitgeist.

Our expertise
in other industries

Want to be involved?

Brussels

:beer

Hi! I’m Esther, let’s talk!

Account Manager

Rue du Commerce 31
1000 Brussels
Belgium
Parlons!

London

:underground

Hi! I’m Ollie, let’s talk!

Design Director

30 Stamford Street
London SE1 9LQ
United Kingdom
Let’s chat!

Madrid

:sun

Hi! I’m Rocío, let’s talk!

Account Manager

Eloy Gonzalo 27
28010 Madrid
Spain
¡Hablemos!

Tokyo

:japanese
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