Differentiation through brand identity
Building a brand around the service offered will place your brand in the same sphere as others that offer the same service. Placing an emphasis on the unique attribute that can not only define your organization but also allow strong associations to be made by your audience is key for differentiation and loyalty.
Our project for Hammam-Al-Andalus highlights this by building an identity around a few exceptional details instead of too many predictable traits. Less is more.
Strategy and design to reach consistency
Brand experiences will fail to stand out if the presence of the brand does not transmit the same ideas and emotions across various stages of the customer journey. Through varying contexts, the brand needs to be adaptable to consistently represent its same core values.
In our Hammam rebranding, we formulated the culture that the brand needs to embrace to allow it to deliver a consistent experience across various outlets and touchpoints.
Our rebranding for Civitatis involved developing a visual identity that supports the business expansion from an online booking service to a fully-fledged travel brand that includes informational websites, physical stores, an app, and other touchpoints.
Going beyond: Extending the brand
Excitement and curiosity are the emotions a traveller feels during their pre-travel phase, and they become a sense of nostalgia and reminiscence after their travels. A brand that enables them to express or live these moments can go a long way in establishing itself as the preferred entity for authentic travel experiences.
For our Civitatis project, the brand had various websites acting as a location guide for each destination. By organizing these sub-brands and the primary corporate brand of Civitatis, we positioned the brand as a reliable guide for travellers, thus attracting new customers and building loyalty.
B2B partnership with potential
When dealing with B2B companies, clients look for a long-term relationship with businesses, and for this reason the values and ambitions of these businesses matter more to them. These aspects must therefore be clearly reflected across the business’ portfolio.
For IHP, with strategic design, we enabled the brand to position itself as the trusted partner for hospitality projects. The key information and the team’s expertise with their past projects were communicated in an effective way.