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The role of design in the media industry: from the product to the platform.

Industries

Our visions for media

Mediating information and entertainment in the era of content explosion. The options for content and its consumption are at an all-time peak, and consumers are looking for reliable brands that provides them with a personalised offering.

Trends

1

Local media rises and engage with citizens based on origin and closeness.

2

Subscription models exceed and grow overcoming traditional television.

3

Audio and podcasts are preferred beneath younger audiences that did not consume traditional radio.

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For industry players to stay relevant and become preferred, they need to carefully craft their experience.

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Learnings

The media and entertainment industry is leading transformation and so is the audiences’ behaviour. For industry players to stay relevant and become preferred, they need to carefully craft their experience. At Erretres, we have helped various big media and entertainment companies to shape this new paradigm. With a multitude of options available to consumers, some of the ways brands can establish themselves as the preferred choice for their audience are:

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Global blockbusters like Money Heist or the Squid Game have demonstrated the power of branding to connect with diverse audiences.

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Our expertise
in Media

CANAL+
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A new identity to
connect a brand
with its audience.

Buendía Estudios
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Creating a production
company for Movistar+
and AtresMedia.

Fama
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Building a dance
movement for a global
TV series by Movistar+.

Movistar Plus
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Implementing the new visual
identity of Movistar+
biggest paid TV provider.

El País
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Organizing the brand
portfolio of a prestigious
media conglomerate.

CANAL+
imagen slider-0imagen slider-0

A new identity to
connect a brand
with its audience.

Buendía Estudios
imagen slider-1imagen slider-1

Creating a production
company for Movistar+
and AtresMedia.

Fama
imagen slider-2imagen slider-2

Building a dance
movement for a global
TV series by Movistar+.

Movistar Plus
imagen slider-3imagen slider-3

Implementing the new visual
identity of Movistar+
biggest paid TV provider.

El País
imagen slider-4imagen slider-4

Organizing the brand
portfolio of a prestigious
media conglomerate.

CANAL+
imagen slider-0imagen slider-0

A new identity to
connect a brand
with its audience.

Buendía Estudios
imagen slider-1imagen slider-1

Creating a production
company for Movistar+
and AtresMedia.

Fama
imagen slider-2imagen slider-2

Building a dance
movement for a global
TV series by Movistar+.

Movistar Plus
imagen slider-3imagen slider-3

Implementing the new visual
identity of Movistar+
biggest paid TV provider.

El País
imagen slider-4imagen slider-4

Organizing the brand
portfolio of a prestigious
media conglomerate.

Dynamic identity with appropriate positioning and design

Involving the users to augment the brand’s proposition

Content curation that frames the brand as a mediator

Consumers of content seek variety in the service they subscribe to. This variety needs to be reflected in the brand itself, and in the form of an identity that embodies dynamism.

The digital age has turned everyone into a potential mini-media company of their own, and the rise of user-generated content is testimony to this. Treating them as a ‘partner’ can help to foster brand loyalty.

Having a huge number of options for content can be an overload, and users need a reliable gatekeeper who can select, recommend, and even produce content for them. Players can fulfil this need by acting as a moderator for hand-picked quality content.

Our expertise
in other industries

Want to be involved?

Brussels

:beer

Hi! I’m Esther, let’s talk!

Account Manager

Rue du Commerce 31
1000 Brussels
Belgium
Parlons!

London

:underground

Hi! I’m Ollie, let’s talk!

Design Director

30 Stamford Street
London SE1 9LQ
United Kingdom
Let’s chat!

Madrid

:sun

Hi! I’m Rocío, let’s talk!

Account Manager

Eloy Gonzalo 27
28010 Madrid
Spain
¡Hablemos!

Tokyo

:japanese
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