Engendering Communities that Enhance the Experiences
Be it fitness or sports, communities based on shared interests can not only help forge connections but also bring in the competitive element that pushes people during their physical activity.
BKool provides indoor cycling training and experiences. They wanted to expand beyond cyclists and into broader groups of health-conscious people. Our branding project defined its positioning based on the idea of ‘Team Unlimited’ for people to be part of communities even from their homes.
Digital Contexts are Gaining Influence
Just like every other aspect of modern human life, the digital world is playing a major role even for physical activities such as sports. From inspirational content to influencers, the digital context shapes the expectations and perceptions of sports enthusiasts.
Yessing is a Chinese sportswear brand and needed a fresher take on the brand to grow internationally. Erretres developed a visual identity that not only takes in the global context but also communicates the brand well in digital contexts.
Differentiation with the Right Positioning of the Brand
The sports industry can be a very saturated market and it requires a clear concept of the brand and its offerings to define where the brand stands among the other market players. Developing an identity on this positioning can help attract the relevant audience.
Quantum is a company based in California that specialises in healthy vegan energy snacks. Our project helped them redefine their brand and its identity to improve visibility and scale at a national level.
SIDO is a Japanese undergarment brand that wanted to be perceived not just as functional but also original. Erretres developed the brand essence around the concept ‘the fun in functional’ and a brand identity that differentiates not only the brand from others but also the various product lines within the brand itself.