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The future of sport: brands, data, and community.

Industries

Our visions for sports

Sports is a way of life. For consumers who have adopted a sporting or fitness lifestyle, brands need to help their audience validate that by matching their core values with the brand’s proposition across all touchpoints.

Trends

1

As inclusivity is gaining steam, the sports industry will need to take charge by involving the marginalised communities

2

Shift towards digitally enhanced sporting experiences

3

Micro-influencers and close-knit communities are gaining prominence

4

ESports is rising in popularity thanks to Gen-Z

5

Virtual and Augmented reality will become a common technology to provide experiences

6

NFTs and Blockchain are technologies that can reward the early adopters

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The Sports industry is getting a digital makeover but the fundamental needs of the audience remain the same.

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Learnings

Motivation and inspiration are two important experiences that the audiences of a sports brand look for. The right communication, content, design, and partnerships can enable these sports brands to form a strong connection.

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A hybrid model of physical and digital experiences will take shape in the future of sports.

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Our expertise
in Sports

Playtomic
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Branding, subscription model,
apparel and digital product
for a sport unicorn.

Bkool
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Transforming sports
into immersive
experiences.

QuantumSan Francisco
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Boosting a vegan
sports brand within
the US market.

YessingChina
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Building a new Chinese
sports fashion brand
for NetEase.

SIDOJapan
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From function
to fun and then
going global.

Engendering Communities that Enhance the Experiences

Digital Contexts are Gaining Influence

Differentiation with the Right Positioning of the Brand

SIDO is a Japanese undergarment brand that wanted to be perceived not just as functional but also original. Erretres developed the brand essence around the concept ‘the fun in functional’ and a brand identity that differentiates not only the brand from others but also the various product lines within the brand itself.

LEARNINGS

The sports industry is beyond just the confines of the physical activities that professional athletes are involved in. It influences the people in their lifestyles, outlook, and passions. By harnessing the value of sports and what it stands for, brands that look to be affiliated with the sports industry can not only find the right audience but also transform their experiences. Some of our key learnings working for the sports industry are:

Engendering communities that enhance the experiences. Communities act as a driving force to build loyalty and strong connections.

Digital contexts are gaining influence. A hybrid model of physical and digital experiences will take shape in the future of sports.

Differentiation with the right positioning of the brand. Entering a saturated market demands a clearly defined brand idea and identity.

Our expertise
in other industries

Want to be involved?

Brussels

:beer

Hi! I’m Esther, let’s talk!

Account Manager

Rue du Commerce 31
1000 Brussels
Belgium
Parlons!

London

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Hi! I’m Ollie, let’s talk!

Design Director

30 Stamford Street
London SE1 9LQ
United Kingdom
Let’s chat!

Madrid

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Hi! I’m Rocío, let’s talk!

Account Manager

Eloy Gonzalo 27
28010 Madrid
Spain
¡Hablemos!

Tokyo

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