Working for the unknown.
Ten lessons from working with startups.
Erretres / Startups
Erretres for Startups
In today’s fast-moving, digital-first world, startups are shaping the way we live, work, and connect. From how we shop to how we engage with services, they are at the forefront of innovation—driving change in advanced economies. As technology and access to capital become more accessible, branding and design have become essential differentiators for startups looking to stand out and scale.
Over the past 15 years, we have partnered with startups to align their business models, strategies, and ambitions with evolving user needs. We’ve been there from the start—witnessing the transformation of the industry, from early-stage funding challenges to today’s emphasis on strategy, brand positioning, and digital product development.
Our experience working with visionary founders and disruptive ideas has reinforced our belief that the best is yet to come. We’re here to help turn bold ideas into market leaders, shaping the next generation of high-growth companies through design, strategy, and digital innovation.
Our expertise
with Startups
Branding, subscription
model and digital product
for a sport unicorn.
Making growth
visible to activate
a new positioning.
A strategic repositioning
and rebranding to
accelerate growth.
Building frictionless
e-commerce experiences
in San Francisco.
Creating a scalable
brand to enable
international expansion.
A new brand and app
for Santander’s car
subscription platform
Introducing a
collection flavours for
a gastronomy service.
Transforming sports
into immersive
experiences
Branding, subscription
model and digital product
for a sport unicorn.
Making growth
visible to activate
a new positioning.
A strategic repositioning
and rebranding to
accelerate growth.
Building frictionless
e-commerce experiences
in San Francisco.
Creating a scalable
brand to enable
international expansion.
A new brand and app
for Santander’s car
subscription platform
Introducing a
collection flavours for
a gastronomy service.
Transforming sports
into immersive
experiences
Branding, subscription
model and digital product
for a sport unicorn.
Making growth
visible to activate
a new positioning.
A strategic repositioning
and rebranding to
accelerate growth.
Building frictionless
e-commerce experiences
in San Francisco.
Creating a scalable
brand to enable
international expansion.
A new brand and app
for Santander’s car
subscription platform
Introducing a
collection flavours for
a gastronomy service.
Transforming sports
into immersive
experiences
STATISTICS
5×
Civitatis multiplied revenues to over 50M€ just 3 years after our rebranding project.
$300M+
Returnly acquired by Affirm 6 months after our repositioning, branding, and website project.
$1B
Playtomic is the first European sports unicorn after a rebrand, app design, and strategy.
$200M
Raised by Seedtag in Series B after our rebrand and website project.
4
Unicorns built in Erretres through branding, digital strategy and business design
From app to brand experience
When creating a new brand and digital product for Spain’s first unicorn, our innovation went beyond a simple booking app—we built a seamless sports ecosystem. Players could now connect their physical and digital worlds with just a tap, transforming how they play, engage, and experience racket sports.
Partnering closely with Playtomic, we crafted the foundations for a global sports community, delivering a product that elevates user experience and one we’re proud to stand behind.
The importance of SEO
We crafted the brand strategy and identity for Civitatis, the leading startup in tourism, with a clear goal: capturing internet traffic through content. Inspired by major travel magazines, we developed an editorial-driven approach that not only built trust but also transformed engagement into transactions.
The results speak for themselves—a tenfold increase in sales and Civitatis’ positioning as a leading voice in the industry.
The challenge of growing a community
Bkool seamlessly integrates hardware and software to create hyperreal virtual cycling experiences. By refining their strategy, visual identity, and digital platform, we helped shift their focus to a subscription-based model, replacing traditional hardware sales.
This transition proved to be a game-changer—during the pandemic, Bkool’s sales skyrocketed by 20x, solidifying its position as a leader in virtual cycling.
Recruitment for growth
Bnext is on a mission to disrupt traditional banking, establishing itself as a leading name among neobanks and fintech innovators. With extensive experience in the sector—through projects like Pibank and Virgin Lifestart—we were well-prepared, yet Bnext’s rapid growth pushed us to think bigger and adapt faster.
We’re proud to have played a role in their success, shaping their new strategy and brand to support their vision for the future of banking.
Brussels
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London
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Hi! I’m Ollie, let’s talk!
Design Director
London SE1 9LQ
United KingdomLet’s chat!
Madrid
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