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Bkool

:bike 

Strategy, 

Brand, 

Digital Product 

We tackled this rebranding project with a heavy strategic component by putting the spotlight on the power of their software. We worked on the abstract part of the brand, reinventing a lifestyle with the purpose of attracting new users. The visual identity of the brand was focused on highlighting the character of the brand.

Transforming sports into immersive experiences.

BRIEF

CAPABILITIES

Research
Brand Strategy
Verbal Identity
Visual Identity
App
Website

STRATEGY

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Phrase

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VISUAL IDENTITY

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GRAPHIC SYSTEM

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COMMUNICATION

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DIGITAL PRODUCT DESIGN

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