Working for the unknown.
Ten lessons from working with startups.
Erretres / Startups
Erretres for Startups
In a world of connected consumers, companies have evolved to respond to this demand for immediacy. Startups are at the core of our daily lives; from the way we eat, purchase, and even work. For the last 15 years, they’ve held an important role within advanced economies. With technology and access to capital now more democratised than ever, branding and design have emerged as differential assets.
At Erretres, we’ve been collaborating closely with startups to adapt their business models and ambitions to meet users’ current needs. We have been with them since their inception, experiencing first-hand the evolution of the industry, from the initial lack of equity up to the current day, where investment in strategy, brand, and digital products is a must. This journey has taught us a lot, from the admirable leaders of these projects to the innovative initiatives they launch, and the best is yet to come.
Our expertise
with Startups
Branding, subscription
model and digital product
for a sport unicorn.
Making growth
visible to activate
a new positioning.
A strategic repositioning
and rebranding to
accelerate growth.
Building frictionless
e-commerce experiences
in San Francisco.
Creating a scalable
brand to enable
international expansion.
A new brand and app
for Santander’s car
subscription platform
Introducing a
collection flavours for
a gastronomy service.
Transforming sports
into immersive
experiences
Branding, subscription
model and digital product
for a sport unicorn.
Making growth
visible to activate
a new positioning.
A strategic repositioning
and rebranding to
accelerate growth.
Building frictionless
e-commerce experiences
in San Francisco.
Creating a scalable
brand to enable
international expansion.
A new brand and app
for Santander’s car
subscription platform
Introducing a
collection flavours for
a gastronomy service.
Transforming sports
into immersive
experiences
Branding, subscription
model and digital product
for a sport unicorn.
Making growth
visible to activate
a new positioning.
A strategic repositioning
and rebranding to
accelerate growth.
Building frictionless
e-commerce experiences
in San Francisco.
Creating a scalable
brand to enable
international expansion.
A new brand and app
for Santander’s car
subscription platform
Introducing a
collection flavours for
a gastronomy service.
Transforming sports
into immersive
experiences
STATISTICS
5×
Civitatis multiplied revenues to over 50M€ just 3 years after our rebranding project.
$300M+
Returnly acquired by Affirm 6 months after our repositioning, branding, and website project.
$1B
Playtomic is the first European sports unicorn after a rebrand, app design, and strategy.
$200M
Raised by Seedtag in Series B after our rebrand and website project.
From app to brand experience
When creating a new brand and digital product for the first Spanish unicorn, our innovation was to shift from a simple booking app to a whole ecosystem for players to immerse themselves in racket sports. With just a touch, the user could merge their physical and digital worlds: from playing, to living, to loving. We matched with the Playtomic team to give them the foundations they deserve and develop a product we’re proud of.
The importance of SEO
We developed the brand strategy and identity for tourism’s leading startup, Civitatis. With the goal of capturing internet traffic through content, we installed the project with an editorial focus inspired by big travel magazines, building trust in order to drive transactions. The results speak for themselves, from their tenfold increase in sales to their consolidation as a referential voice in the industry.
The challenge of growing a community
Bkool integrates hardware and software to build hyperreal virtual cycling experiences. Through refining their strategy, visual identity, and digital platform, we focussed on a subscription model to eventually replace their hardware sales. This proved to be a triumph during the pandemic, with the project leading Bkool to reach 20 times more sales.
Recruitment for growth
Bnext fights to disrupt big banking and sits as an industry reference amongst neobanks and fintech companies. We already had a deep knowledge of the sector thanks to previous projects such as Pibank or Virgin Lifestart, but Bnext’s growth challenged us and taught us a lesson or two. We couldn’t be prouder of having contributed to their bright future with our work on their new strategy and brand.
Brussels
:beer
London
:underground
Hi! I’m Ollie, let’s talk!
Design Director
London SE1 9LQ
United KingdomLet’s chat!
Madrid
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Tokyo
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