Bkool

Facilitating a startup's transition to an online-first platform

Client

Bkool

Industry

Startups

Bkool is a fitness startup that needed to move from a hardware-led model to a software-first, online platform. Its growth depended on repositioning the brand around digital services and building the tools to scale through online communities.

+100,000

Active users

The strategy

The focus shifted from selling a product to delivering an experience. This meant developing a new visual identity and a UX/UI framework across two distinct apps and a redesigned corporate site, all geared toward community engagement, usability, and long-term retention.

The solution

The rebrand clearly signaled Bkool’s evolution into a software leader. With a new digital-first positioning and scalable tools, the company has successfully grown its active user base and established itself as a premier destination in the global digital fitness space.

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