Repsol

The energy sector is currently undergoing one of its biggest transitions ever, with key players in the field looking to embrace a new energy paradigm in order to stay relevant. With this in mind, Repsol, Spain’s largest energy provider, began a process of rebranding. We were tasked with implementing this new identity across the company’s extensive network of service stations and across a wide range of commercial touchpoints.

The new corporate identity is intended to reflect the diversity of Repsol’s offering under a single master brand. This meant that we had to take special care to ensure the efficient and coherent distribution of visual resources, so that users could distinguish between different services and products without losing the unity of the brand. To accomplish this, we created a fully structured system that considers a global view of the brand and then scales down to the design and final artwork of a series of specific applications.