Repsol

Rolling out a new identity powered by transformative energy

Client

Repsol

Industry

Energy

At a time of transition in the energy sector, Repsol began a rebranding process to support its evolution towards a broader, more contemporary offering. The challenge was to roll out and bring that new identity across its entire network of service stations, among other environments, translating the same system from the global level down to each individual application.

The solution

The new identity needed to reflect the diversity of the offering under a single master brand. To achieve this, we defined an effective distribution of visual resources that could differentiate services and products while maintaining a recognisable identity across all its expressions. We approached the implementation from a global perspective, defining a system capable of scaling consistently from the network as a whole down to each individual application, while accounting for the complexity and idiosyncrasies of each one.

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