Repsol

The solution

Starting from the new identity developed by Saffron together with the Repsol team, we took on its implementation across the service station network and other brand environments. The identity needed to reflect the diversity of the offering under a single master brand. To achieve this, we defined an effective distribution of visual resources that could differentiate services and products while maintaining a recognisable identity across all its expressions. We approached the implementation from a global perspective, defining a system capable of scaling consistently from the network as a whole down to each individual application, while accounting for the complexity and idiosyncrasies of each one.