Dualiza
Bridging the relationship between companies and educational
institutions with Bankia. A digital product to serve three types of
audiences with specific needs and a common goal. The project
for Bankia Dualiza demanded a high level of analysis and a deep
understanding of the stakeholders’ bureaucracy to ease the
experience to the maximum and therefore facilitate and propel
results through a refined experience.
Easing institutional
complexity digitally
BANKIA DUALIZA
Dualiza is a website powered by Bankia, which promotes the FP Dual education programmes and bridges the relationship between the companies and the educational centres. Dualiza helps to grow and strengthen this collaboration, so the education the students receive matches the companies’ needs from new professional profiles.
Deep analysis to understand stakeholders' needs and aspirations.
Sharp user experience definition to challenge complexity.
Custom illustrations to identify audiences and express joviality.
Brand codes transferred to the digital context.
UX DEVELOPMENT
To achieve a pleasing user experience, a heuristic analysis was made in order to identify the pains and the gains. Following this, a benchmark was made to evaluate Dualiza’s competitors and, to get to know the user better, interviews and surveys were part of the process.
LOOK & FEEL
The colour palette used for the project is based on Bankia’s identity adding a determinated colour for each segment (companies, educational centres and students)
Each section has illustrations made by Apertif Studio.
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